Digital Branding and Marketing
Press Releases | Social Media | Writing/SEO
Writing is unique for each audience. Writing for a brochure is different than writing for a website. Below I have examples of writing for specific outlets and audiences.
Below are press releases written for a non profit organization, Friends of Clinton Youth and Family Service Bureau, which was fundraising for an Event.
Writing for Social Media is challenging, you must be succinct — sometimes in 120 characters (twitter) — and catchy. I find the use of a compelling graphic always goes a long way to grabbing some eyeballs. Here is an example of a Social Media campaign for a non profit, Clinton Placemakers, who was conducting a fundraiser for a local Art Gallery. Other examples are available.
Writing for SEO
The client was looking to take existing brochure copy and retool it for her newly designed website. I helped her to revamp it for the website and made sure it was SEO optimized.